<aside> A behavioural archetype grounded in real-world context and design implications

</aside>

🧭 Quick Tags

🔍 Behavioural Type:

🕰 Tempo:

🎯 Primary Need:

📶 Environment:

• Validation-seeking
• Asynchronous
• Assurance before action
• Distracted / public / low-trust

🧠 Behavioural Archetype

Name: Trust-First Explorer

Core Pattern: This user investigates before committing. They revisit pages, double-check details, validate externally, and only proceed once their trust threshold is met. Curious but cautious, they value control over convenience.

🌍 Situational Signals

Observable patterns across platforms:

• Arrives via organic search, not direct navigation
• Frequently toggles between tabs, apps, or devices
• Uses privacy tools (e.g. ad blockers, VPNs, incognito browsing)
• Bounces at login walls, vague CTAs, or missing trust signals
• Screenshots or saves content for later
• Appears in data as “high return, low conversion”

📦 Context Blocks

Mini-scenarios that show this user in action: