By Matt Medley

Prompting isn’t magic—it’s briefing.

If you want ChatGPT to deliver real design output, you need to speak its language. This isn’t about writing longer prompts—it’s about writing smarter ones. The best ones aren’t clever; they’re clear. This kit gives you the structure to do just that.

Structure your prompts like a product brief. Get outputs you can actually use.

Why Most Prompts Fail

Designers don’t ask vague questions in client meetings—don’t do it with AI either.

More designers are turning to AI for ideation, synthesis, and validation, but most aren’t getting outputs they can actually use. The problem isn’t that they’re prompting wrong—it’s that they’re prompting without structure.

The best prompts don’t rely on gimmicky acronyms. They use frameworks you already know.

Frameworks That Actually Work

1. Jobs-to-be-Done (JTBD)

Prompt structure: When [situation], help [user] achieve [goal] so they can [benefit].

Think: What’s the job the user is hiring your product to do?

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Prompt it like:

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“When a user skips onboarding, help a product designer restructure the flow to reduce confusion so they can increase activation by 20%.”